Because ordinary is boring

Sun’s Out, Lures Out – Check What’s New!

Fresh patterns out of the lab

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  • Swimbaits

    Big bait. Bigger attitude.This swimbait doesn’t just swim—it owns the water. Hand-painted...

    Swimbaits

  • Crankbaits

    These Crankbaits don't just wobble—they throw elbows. Hand-painted and one-of-a-kind, every JKB...

    Crankbaits

  • Jerkbaits

    These bait’s have attitude—and they twitch like they mean it. JKB Jerkbaits...

    Jerkbaits

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One-of-a-kind, hand-painted fishing lures made to stand out—and stir up trouble underwater