Collection: Surf Fishing

Made for the surf. Painted to stir chaos.

These baits aren’t here to chill—they’re here to fight current, tempt predators, and look ridiculously good doing it. Each JKB Surf bait is hand-painted and built to stand out in salt, sand, and spray.

Whether you're targeting Halibut, Calicos, or whatever's lurking in the breakers, these lures move with purpose and flash like a warning sign. Durable. Loud. Totally one-of-a-kind.